2024 Hyundai Santa Fe: Boxy Design Risk

The automotive world is used to subtle updates and gentle facelifts. The 2024 Hyundai Santa Fe is neither. Hyundai has completely reimagined its popular midsize SUV, trading the previous model’s sweeping curves for a rigid, boxy profile that immediately draws comparisons to the Land Rover Defender or the Ford Flex. This radical departure is a gamble. It targets outdoor enthusiasts and families wanting a rugged aesthetic, but does it alienate the loyal buyers who loved the approachable crossover look? We break down the specs, the design logic, and the polarizing reception of this new “brick-like” SUV.

A Radical Departure in Design

The most immediate talking point of the 2024 Santa Fe is its silhouette. Hyundai has moved away from the “fluidic sculpture” design language that defined the previous generation. The new model is defined by straight lines, sharp corners, and a nearly vertical tailgate.

The “H” Motif

Hyundai has integrated its branding directly into the lighting architecture. The daytime running lights and the taillights feature a distinct “H” pattern. This connects the front and rear stylistically, though the rear design has sparked the most debate. The taillights are positioned unusually low on the bumper, a choice that maximizes the width of the tailgate opening but leaves a vast expanse of empty metal on the hatch itself.

Dimensions and Presence

This boxy shape isn’t just for show. It significantly alters the physical footprint of the vehicle.

  • Wheelbase: The wheelbase has grown to 110.8 inches, which is nearly two inches longer than the 2023 model.
  • Length: Total length is up by 1.8 inches to 190.2 inches.
  • Height: It stands taller, providing more headroom and a more commanding view of the road.

Interior: Open for More

While the exterior screams rugged utility, the interior aims for modern sanctuary. The boxy exterior pays dividends inside, particularly regarding interior volume and visibility.

The Panoramic Curved Display

Hyundai has cleaned up the dashboard significantly. The focal point is a massive, curved panel that houses two 12.3-inch screens. One serves as the digital instrument cluster for the driver, and the other handles infotainment duties. Wireless Apple CarPlay and Android Auto come standard across all trims.

Unique Features and Quirks

Hyundai included several specific features that distinguish the Santa Fe from competitors like the Kia Sorento or Honda Pilot:

  • Dual Wireless Charging: The center console features two high-speed wireless charging pads, allowing the driver and passenger to charge phones simultaneously without fighting for a cord.
  • UV-C Sterilization Tray: In the glove compartment area, there is an available UV-C sterilization tray. This allows users to sanitize items like smartphones, wallets, or keys using ultraviolet light.
  • Bi-Directional Console: The center console storage box can be opened from the front or the back, making it accessible to second-row passengers.

Performance and Powertrains

The 2024 Santa Fe simplifies the engine lineup compared to previous years. The base non-turbo engine is gone.

The 2.5L Turbo

Most buyers will end up with the 2.5-liter turbocharged four-cylinder engine.

  • Horsepower: 277 hp
  • Torque: 311 lb-ft
  • Transmission: 8-speed dual-clutch automatic (DCT)
  • Towing Capacity: Up to 4,500 lbs (specifically on the XRT trim with the tow package)

The Hybrid Option

For those prioritizing fuel economy over raw towing power, the 1.6-liter turbocharged hybrid is the alternative.

  • Combined Horsepower: 231 hp
  • Torque: 271 lb-ft
  • Transmission: 6-speed automatic
  • Efficiency: This powertrain aims for roughly 36 mpg combined, offering a significant advantage over the gas-only version which hovers around 24 mpg combined.

The XRT Trim: For the Weekend Warrior

To match the rugged looks, Hyundai pushes the XRT trim harder this year. While it is not a rock-crawler like a Jeep Wrangler, it adds functional equipment for light off-roading and camping. The XRT sits about 1.5 inches higher than the standard Santa Fe, offering 8.3 inches of ground clearance. It comes equipped with 30-inch all-terrain tires and dark chrome exterior accents. This trim is clearly aimed at the Subaru Outback demographic—people who actually drive on gravel roads to get to a campsite.

Consumer Sentiment: Is the Boxy Look Working?

The reaction to the 2024 Santa Fe has been swift and divided.

The “Love It” Crowd

Proponents argue that the midsize SUV market had become stale, with every vehicle looking like a slightly different jellybean. They appreciate the assertive, masculine styling that feels more expensive than its roughly $34,000 starting price. The utilitarian approach to space—specifically the wider tailgate that allows for “terrace seating” at a campsite—resonates with younger families.

The “Hate It” Crowd

Critics focus heavily on the rear end. The low placement of the taillights is a common complaint, with some suggesting it makes the vehicle look like a 1990s minivan from the back. Others feel the sharp angles will age poorly compared to more organic designs. There is also concern regarding the aerodynamics; boxy cars tend to suffer more wind noise at highway speeds, though Hyundai claims to have mitigated this with active air flaps.

Pricing and Value Proposition

Despite the upscale look, Hyundai has kept pricing competitive.

  • SE (Base): Starts around $33,950.
  • SEL: Adds the curved display and synthetic leather, priced near $36,500.
  • XRT: The rugged option, starting around $40,600.
  • Calligraphy: The top-tier luxury model with Nappa leather and captain’s chairs, pushing $48,800.

Frequently Asked Questions

Does the 2024 Santa Fe have a third row?

Yes. Unlike the previous generation where the third row was optional or cramped, the 2024 Santa Fe comes standard with a third row. The boxy shape improves headroom for these rear passengers, though it is still best suited for children or smaller adults.

Is there a Plug-in Hybrid (PHEV) version available?

Currently, Hyundai has not launched a Plug-in Hybrid version of the 2024 Santa Fe for the North American market. The lineup is restricted to the standard 2.5L Turbo and the standard Hybrid.

How does the cargo space compare to the old model?

The cargo space is significantly improved due to the square design. You get 14.6 cubic feet of space behind the third row. With the third row folded, that expands to 40.5 cubic feet. The opening of the tailgate is also nearly six inches wider than the outgoing model.

Is the 2024 Santa Fe good for off-roading?

The XRT trim is capable of handling dirt trails, gravel roads, and snow. It features higher ground clearance and all-terrain tires. However, it lacks the locking differentials and extreme articulation required for serious rock crawling or deep mud. It is an adventurer, not a dedicated off-roader.